Proving What Matters: The Tangible Impact of Coaching Culture Awards

Proving What Matters: The Tangible Impact of Coaching Culture Awards

Transformation and behavioural change are notoriously difficult to measure. Yet the recent Persyou Impact Report (2025) provides compelling evidence of how the Coaching Culture Awards (CCA) are delivering meaningful, measurable results across a variety of school contexts.

Coaching Culture Awards

A coaching culture is an environment that empowers people to flourish through effective dialogue underpinned by trust.

The Coaching Culture Awards were developed by Persyou to provide both a pioneering perspective and a practical pathway to develop the people across an organisation. There are three progressive awards that draw on the best approaches in the people development space: Fundamental, Systemic and Transformative.

Exceptional Satisfaction and Skill Development

The data from the past year reveals exceptionally high levels of satisfaction among participants in the Coaching Culture Award journey:

• 100% of staff rated the CCA coaching training sessions as “Very Good” or “Excellent.”
• 100% of participants reported that the training directly improved their coaching skills.
• 100% of staff said they would recommend this training to others.

While these statistics are outstanding, schools are accustomed to being part of professional development. What truly matters is not just attendance or satisfaction but sustained application and behavioural change.

Encouragingly, practical implementation is already evident with 73% of staff intentionally integrating coaching strategies into their daily practice. This demonstrates strong early adoption, though continued focus on embedding habits across entire staff bodies remains essential.

A Shift in Organisational Culture

Beyond individual skill development, the report highlights a broader cultural transformation within CCA institutions. The Persyou Impact Survey (2025) found that:

• 86% of staff observed a “noticeable shift” in school culture because of the CCA programme.
• 84% believe the programme is empowering their school to achieve its overarching strategic goals.
• 94% reported that the programme supports them in achieving their personal and professional goals.

These findings suggest that a nuanced coaching approach is not operating as a standalone initiative, but as a strategic lever for whole-school improvement.

Professional Growth and Improved Decision-Making

Qualitative feedback from UK and international schools further illustrates how coaching approaches are influencing leadership practice, workload management, and professional dialogue.

Participants highlighted:

• Increased leadership confidence – Staff feel more equipped to delegate effectively and support colleagues in achieving stronger outcomes.
• Higher-quality conversations – One participant noted that “the coaching culture improves fruitful conversations and decision making.”
• Stronger staff ethos – Training activities were praised for bringing out “the best in staff” and fostering a collaborative, positive culture.

These insights reinforce the different ways the CCA programme helps reshape how staff think, communicate, and lead.

Conclusion: A Recommendation for Growth

The 2025 Impact Report is clear: the Coaching Culture Awards are more than a programme; they are a strategic investment in people. The Coaching Culture Awards represent an “excellent recommendation” for any organisation or leader committed to engaging with innovative people development to create positive, growth-oriented environment.